Eastern Mountain Sports (EMS) has been a go-to retailer for outdoor enthusiasts for decades, known for high-quality gear, rugged apparel, and top-tier outdoor brands like The North Face, Columbia, and Big Agnes. Whether you’re gearing up for a backcountry adventure, setting up camp under the stars, or looking for premium winter jackets, EMS has always been a name synonymous with durability and reliability.

But here’s the catch—as of August 31st, 2024, EMS is under new ownership.

That means the brand is currently in transition, and while its history is rock-solid, many outdoor adventurers (myself included) are eager to see what direction the new team takes. Will EMS continue its legacy as a trusted outfitter, or will the new leadership take it in a different direction? Only time will tell, but one thing is certain—they’ve always been known for massive sales and clearance deals, and that hasn’t changed.

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Why Choose Eastern Mountain Sports?

Even under new ownership, EMS still offers:

✔ Huge Clearance Sales – EMS has always been a goldmine for discounts, often offering up to 70% off on premium outdoor gear.
✔ Trusted Outdoor Brands – While EMS sells its own branded gear, they also carry big-name brands like The North Face, Columbia, Big Agnes, and Outdoor Research.
✔ Gear for Every Adventure – Whether you’re into camping, hiking, skiing, climbing, or paddling, EMS has been a one-stop shop for rugged, adventure-tested gear.
✔ New Ownership, Fresh Vision – The company is undergoing a transformation, and with that comes the possibility of new products, better deals, and an upgraded shopping experience.

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My Take on EMS (And Why It Matters)

I’ll be upfront—I’ve never personally shopped at Eastern Mountain Sports. But I have used gear from brands they’ve carried, like Columbia and The North Face.

I owned a pair of Columbia winter boots that were hands-down the best I’ve ever worn, keeping my feet warm and dry through brutal conditions. I’ve also had experience with The North Face winter jackets, which were equally impressive in durability and comfort.

That’s what makes EMS interesting to me. They’ve been known for offering some of the best outdoor brands at massive discounts. It’s like a thrift shop for high-end outdoor gear, but online—where you can score top-quality gear for way less than retail.

Now that they’re under new ownership, things could get even better—or they could change direction entirely. For now, they’re still one of the top places to find major discounts on outdoor adventure gear.

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Top EMS Gear Picks for 2025

EMS carries a massive range of outdoor products, but here are three standout items that represent the kind of gear they’re known for:

1. Big Agnes Bunk House 6 Car Camping Tent

A premium 6-person car camping tent built for families, overlanders, and serious outdoor explorers.

• Spacious design with standing room for added comfort.
• Double-wall construction to keep you dry in heavy rain.
• Large vestibule area for gear storage and lounging.
• Quick setup system for easy pitching in minutes.

➡ Perfect for: Families, overlanders, and campers who need space and durability.

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2. Mpowerd Luci Pro Outdoor 2.0: Solar Inflatable Lantern + Charger

A solar-powered lantern and phone charger in one—ideal for camping, backpacking, and emergency use.

• Solar rechargeable (no batteries needed).
• Up to 50 hours of light on a single charge.
• USB port for charging phones and small devices.
• Waterproof & ultra-durable for extreme conditions.

➡ Perfect for: Campers, backpackers, and off-grid adventurers.

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3. Outdoor Research Men’s Coldfront Down Jacket

A high-performance insulated jacket built for extreme cold and winter adventures.

• 700-fill power down insulation for maximum warmth.
• Water-resistant shell to repel snow and rain.
• Lightweight but durable—built for outdoor activities.
• Adjustable hood & cuffs for extra weather protection.

➡ Perfect for: Hikers, skiers, and winter explorers.

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What Customers Say About EMS

Here’s where things get interesting—EMS is under new ownership as of August 31st, 2024.

Right now, there aren’t many customer reviews on their website or social media, and the brand is encouraging shoppers to reach out directly with questions to customerservice@ems.com. This means they’re in a transition phase, likely working on rebranding, restructuring, or updating their inventory.

In the past, EMS was highly respected for their quality gear and deep discounts. The real question now is: Will the new ownership maintain that same standard? Time will tell, but the fact that they’re still offering huge clearance sales is a good sign.

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Final Thoughts: Should You Shop at EMS?

Eastern Mountain Sports has long been a top retailer for adventure-ready gear, and while they’re under new ownership, they still offer unbeatable deals on premium outdoor brands.

If you’re looking for high-quality camping, hiking, or winter gear at a discount, EMS is worth keeping an eye on. The fact that they’re actively encouraging customer engagement and working through a transition suggests they’re serious about maintaining their reputation.

✅ Why Consider EMS?

• Massive clearance sales (often up to 70% off).
• Carries top outdoor brands (The North Face, Columbia, Big Agnes, Outdoor Research).
• Still known for quality gear, despite new ownership.

🚨 Who Might Look Elsewhere?

• Shoppers who prefer fully established brands with a long track record under one ownership.
• Those looking for current customer reviews (as they’re in a transition phase).

At the end of the day, EMS is still a go-to spot for deep discounts on high-quality adventure gear. If you’re the kind of shopper who loves scoring big savings on premium brands, they’re absolutely worth checking out—especially while their clearance section is loaded.

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🔥 Huge Clearance Sale at EMS – Up to 70% Off! 🔥

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